High Expectations Marketing is a strategic marketing agency providing complete marketing, communications, and advertising services for emerging and unconventional business categories. We are a team of marketing professionals with over 15 years of experience in helping businesses grow and thrive.
Combining advanced strategy with cutting-edge design, strong SEO, robust media, and comprehensive analytics we deliver world-class marketing campaigns that drive results and drive you and your business on the road to success.
At HXM we have a personal interest in the marketing of medical marijuana and other cannabis and hemp-related products and services. We at HXM understand the complexities of this new and expanding market and the challenge of building a successful marketing strategy in such a rapidly changing environment.
HXM’s micromarketing strategy focuses on a small group (or groups) of narrowly targeted consumers in niche markets. Products or services are marketed directly to target market segments based on readiness to purchase a specific product or service. Careful research and analysis ensure relevant direct communication delivered consistently via appropriate channels.
Target Consumer Analysis:
Identify the need and your target market segments.
IMC Objectives & Strategies:
State marketing objectives and develop an integrated marketing and communications (IMC) strategy for each target segment.
Determine the most effective and efficient marketing mix of advertising, public relations, promotions, sales, direct marketing, and/or events.
Develop innovative design and messaging to inform and engage your target market segments.
Evaluate all media to determine the best mix of traditional, digital, and/or social media. Develop a media strategy that delivers consistent communication to your targets.
Analysis & Evaluation:
Agree on benchmarks, data, and other outcomes to be measured and analyzed for frequent evaluation and constant improvements.